Why Data isn’t Enough — Confession of a Digital Marketeer

Research is handy. Learning from past campaigns is a good start. But there is a danger in all of this and that is that we are the Masters of Assumption. We assume we know what people feel. We assume we know what people want. And we assume we know what will work. These assumptions can save time for sure however it is also a very short-term approach.

When we start to look at our end users (a.k.a customers) as we do to any long-term relationship, it becomes clear that we need more than just research. We need deep understanding, trust, conversation, feedback, interest and yes.. Love.

Read full article on Medium, NYC Design publication : https://medium.com/nyc-design/why-data-isnt-enough-a-confession-of-a-digital-marketeer-890c36240bf1