How to Use Design Thinking in Complex Digital Marketing Questions

Humans are overloaded with content, options and solutions. This is not new. You probably feel the same when you open your Email, Facebook, LinkedIN or even Medium account. One reaction to this is an even bigger filter to information and ads. Another is the growth of more specific, smaller, intimate connections to companies and brands. 

That means “marketeers” jobs are changing — again. Finding a way to not only reach people but also be seen has become more of an art than ever, especially in the online (marketing) field. In my opinion, taking on a design thinking hat can give that competitive edge or at least enrich you with a vision on which new ways to go.

Read full article on Medium, NYC Design publication : https://medium.com/nyc-design/how-to-use-design-thinking-in-complex-digital-marketing-questions-d85eff3fec24