The Sparring Partners
Optimising the Squarespace website content & layout
Creating a clear layout with strong call-to-actions in order to tell the story online in a concise way adaptable to all platforms (desktop, mobile).
Method of working:
During a first introduction we went through the ideas and goals together with the client and spotted elements that needed to be fixed through basic html and ways of improving the content layout. After that, I worked remotely, having frequent updates on the progress through a dynamic document and calls.
Within a budget of 4 hours the pre-determined design elements were fixed, we communicated the necessary feedback/improvements and I proposed new ways of portraying the content. The basic account of Analytics and Hotjar was additionally added to start collecting data of the visitors.